S2E11: Teaching Your Craft Via Workshops

In this episode, Emily and Sarah chat about developing workshops as a part of your handmade business. Emily interviews Sarah about her experience as a workshop teacher, why she decided to start offering workshops and how that's become the most profitable branch of her business. Sarah gives advice for makers considering offering a workshop for the first time by outlining 6 aspects of teaching workshops to consider.

Click play below, or listen to Scrap Paper on iTunes or Stitcher

Photo by  Brittany LeAnn

Show Notes

Topics Discussed in This Episode

  • Sarah’s experience preparing for her first workshop

  • The 6 aspects to consider when you’re preparing for a workshop:

  1. Time

  2. Materials

  3. Marketing

  4. Experience (both your students’ and your experience)

  5. Your relationship with the venue hosting you

  6. Profitability

  • The pros and cons of paying the venue a percentage per student vs renting the space for a flat fee

  • Why Sarah thinks her workshops have been successful

  • Why you should offer a workshop if you’re a maker

  • How teaching a workshop lends credibility to your business

Resources & References for This Episode

Under Aurora (face cleanser & coconut oil spray highly recommended!)

Scrap Paper S1E7: Herbal Empowerment with Aniko Zala of Wild Origins

Beginner’s Guide to Weaving E-book from Sarah Harste Weavings

Scrap Paper S2E4: The Reality of Working Your Dream Job with Brooke Dusenberry of the Lovely Grain

Creative Babes

Scrap Paper S2E10: Sprinkle Positivity Confetti with Natalie Pariano of Natterdoodle

Quotes from This Episode

“If you’re going to do a workshop where [students are] going to make something from start to finish, you want to eliminate the amount of decisions they’re making as much as you can.” - Sarah

“Think of it as going on a date with 10 people and you have to make sure the conversation is flowing the entire time.” - Sarah

“Your number one concern is how your customer’s experience plays out.” - Sarah

“Learning something new can actually be a really frustrating experience, especially as adults because we feel like we know what we’re doing all of the time. So to put ourselves in that chair where we don’t know what we’re doing feels really scary to us.” - Sarah

“I want them to feel like this is an afternoon for you. This experience is important because you need this creative moment.” - Sarah

“People are dying to work with their hands.” - Sarah

“There are two types of people: people who want to buy the thing and people who want to make the thing. There are just those people that, to them, it would be so much more meaningful to have this product if they had the experience of making the product.” - Sarah

“The goal should not be that you are the holder of information and that they need you there to do it. The goal should be that you’re trying to give them as much as you can possibly give them and that they connect with the craft in the way that you connected with it -- and you facilitated that connection. And that they’re going to go off now and find the same level of joy making this thing that you find. That should be the goal.” - Sarah

Want to know more about Sarah and Emily’s businesses?

Sarah Harste Weavings

Sarah Harste Weavings website

SHW on Instagram

SHW on Facebook

SHW on Pinterest

Written Paper Goods

Written Paper Goods website

WPG on Instagram

WPG on Facebook