S2E2: Branding 101

In this episode, we discuss what branding means to us and how we each want to improve the brand identity behind each of our businesses this year. We talk about how our branding affects how customers experience our products and our businesses, and why the way we make our customers feel matters more than what we think our brand/business says about us.

Click play below, or listen to Scrap Paper on iTunes or Stitcher

 

Topics Discussed in this Episode

  • What branding means to us

  • A branding exercise you can do for your brand

  • How creating your branding is like creating an online dating profile

  • How to think about your customers’ experience

  • The 3 C’s of Branding: Consistent, Cohesive and Clear

  • The fear around tackling your branding

Resources & References for This Episode

Tenfold

Creative Babes

Braid Creative

“Brand Consistency Matters” by Braid Creative

Being Boss Podcast

Quotes from this Episode

“I think of a good brand as one that immerses you into experience they crafted for you.” - Sarah

“At the end of the day, your branding is all about how your customer is receiving it -- how someone outside of your business is receiving what you’re putting out there.” - Sarah

“If you’re writing copy and what you’re hoping to get out of it is that someone will take action, make that clear. Make a clear call to action.” - Emily

“If we’re thinking about the customer experience side of it, the way that you behave and your part in their experience is almost just as important as the visual aspect of it -- because that’s really where you’re evoking the feelings.” - Sarah

“It’s your behavior that affects whether or not they’re going to get to your website. That’s why you need to make sure that every invitation you extend is effective, and that it’s always a good representation of what you want them to experience when they’re interacting with you and your business, and what they can expect from your website and your products.” - Emily

“You have to commit to something to learn what you are and what you aren’t.” - Sarah

“I think that one reason branding is so intimidating to people is that it involves making a lot of big and little decisions.” - Sarah

“What you have that pleasant branding experience, the pull is strong to buy -- even if you don’t 100% connect with it.” - Sarah

 

Want to know more about Sarah and Emily’s businesses?

Sarah Harste Weavings

Sarah Harste Weavings website

SHW on Instagram

SHW on Facebook

SHW on Pinterest

Written Paper Goods

Written Paper Goods website

WPG on Instagram

WPG on Facebook